My Google

We never thought they would do it... but I guess we all wanted them to. To compete with the likes of Yahoo and MSN, Google needed to provide a portal interface at some point - also they needed to integrate their different services under a single user/password combiniation - a la the Google Account.

Hours ago, Google came out with My Google - previously planned to be called iGoogle - a service to personalize your Google page with customized content. Anyone with an existing Google Account should be able to do this now. Another offering from Google Labs.