Thursday, April 28, 2005

Google ads in RSS feeds

Google is experimenting with adding adverts in RSS feeds. Right now they are testing this out with select websites/blogs. This is very good news indeed. Why..? Let me explain.

With the increased popularity of RSS feeds, people prefer to read their news in their favorite RSS feed readers. This means, that the actual website itself gets reduced number of hits, and in turn, the advertising on these pages will get fewer still.

This trend has reduced the revenues for many such websites which rely only on advertising. Therfore, we have recently seen a number of blogs moving to headlines-only feeds. With Google ads in RSS feeds we should see more sites willing to provide full feeds.


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